Luxury redefined: for the Timeless, Elegant Bride.

My Ethos

I aim to embody the art of luxury beauty with a conscience.

My philosophy is simple: to deliver an exquisite, bespoke makeup experience using only the finest, cruelty-free products. I believe that beauty should be both indulgent and ethical, which is why I am committed to working exclusively with premium, animal-friendly brands that aligns with my values.

Every client is unique, and my artistry reflects that—offering tailored, flawless looks that enhance natural beauty while exuding elegance and sophistication. With an unwavering dedication to quality, precision, and professionalism, I aim to create an elevated experience where luxury meets compassion.

Because true beauty is not only about how you look—it’s about how you feel and the impact you make.

About Me

 

Hi, I'm Alex and I am a creative, detail-oriented person with a passion for beauty, art, and making people feel their best. Whilst my full-time career is within Procurement, I've always loved expressing myself through creativity - whether that's through makeup, design, or personal projects.


I trained with Elizabeth Sands online (ABT and AIT accredited) and entered the bridal makeup industry in 2020, and since then I have been a finalist for 4 awards, a recommended supplier and becoming a pro member of a handful of luxury brands.

  • 2x Makeup Artist of the year Award 2025 finalist (HBA and Beauty Full)
  • 2x Bridal MUA of the year Award 2025 Finalist (GMB and HBA)
  • GMB Highly Commended Silver Award 2025 winner
  • Recommended supplier for Love It Again bridal

Pro member for:

  • Charlotte Tilbury
  • Hourglass
  • Iconic London
  • Look Fantastic Affiliate- LFTFALEXJ (20% off)


I have also been published in Le Desir and Darkly magazines.

 

When I'm not working my 9-5 or painting faces, you'll probably find me in the gym, reading a book on my kindle or planning my next holiday. I love meeting new people, building good relationships with clients (and friendships) to ensure a solid foundation of trust to be a part of your occasion. You can rely on me to arrive on time, fully prepared with timelines and kit and bringing all round good vibes.

 

I look forward to chatting to you! X

Services

Bridal Makeup

Your wedding day is your moment to shine, and I’m here to make you look and feel your most radiant to ensure you look back on your wedding day photos and memories with confidence and happiness.

 

Occasion Makeup

Stand out from the crowd with my occasion makeup service. Perfect for parties, proms, and events.

 

Editorial and Creative Makeup

Available for fancy dress parties, events and photoshoots.

Please note I do not offer special effects as part of my day to day services, these are only for photoshoots.

 

Frequently Asked Questions

Do you offer hair?

No, but I work alongside some fabulous hairdressers that I would happily recommend.  Please see my Recommended Suppliers tab.

Do you offer group booking discounts?

No, however my travel fee is split between all members of a group booking rather than charged to each person individually.

What products do you use?

I use high-quality makeup products from luxury, cruelty-free brands to ensure a flawless finish that lasts all day. These brands include Anastasia Beverly Hills, Too Faced, Charlotte Tilbury, Hourglass and for lashes Ardell or Unicorn Cosmetics.

How long does a bridal preview session last?

A bridal preview session typically takes around 2 hours, allowing us enough time to discuss with different looks, skin care and concerns to find your perfect style.

What hygiene precautions do you take?

I use disposable lip wands, sponges and mascara applicators. Fresh, clean brushes are used for each client. My brushes are cleaned throughly and fully sanitised using 70% isopropyl alcohol.

Alcohol hand gel is used throughout the makeup application process and products are decanted onto a clean, sanitised palette where possible.

My kit box and palettes are also cleaned and thoroughly sanitised with isopropyl alcohol.

Are you insured?

Yes, insurance certificates can be provided on request.

How many people can you accommodate for a wedding?

Depends on the time constraints, but I have few makeup artists on hand to assist if required.

How can I book you for my wedding?

Drop me an email with:

-your date and ceremony time

-venue (or the location I will need to travel to for the trial and on the day - if these are different)

-number of people 

If I am available for your date, I will issue a quote and a contract, and on receipt of the non-refundable 50% deposit your date will be secured.